Ideattrakt Series 4
Ideattrakt
About this Event :
Ideatrrakt as the word suggests comprises of three words Idea+ Attract + Track. The basic theme of this competition is to find out the most attractive new idea by tracking its financial and marketing viability. The event IDEATTRAKT is conceptualized on the concept of tracking the most attractive ideas by making the students learn to earn by making it and selling it.” The main purpose of this event was to make students understand the importance of earning through selling skills innovatively.
Rules and regulations
- The students need to carry their I-Card for verification.
- Online registration is compulsory for each participant.
- The participants can present their idea in a team of 3 to 4.
- The team formation, along with the team name, should be properly framed and each team member’s name and details should be mentioned clearly to the faculty coordinators.
- The team needs to prepare stalls for marketing their product.
- Each team needs to prepare only 1 stall for this competition.
- Each team will get 2-3 hours to market their product to earn either profit or loss.
- Each stall has to be original and there has to be no imitation.
Other Mandates
- Disobedience of any rules may lead to disqualification.
- Decision of judges will be final and abiding.
Judgment Criteria
- Creativity and Innovation (USP)
- Selling skills and maintaining records
- Maximum Profit Earned
- Maximum Customer base formed
- Team Work Awards
There will be two categories of awards
- Category 1 Maximum Profit earned
- Maximum Customer Base Formed
Outcome of this event – The students will develop their creative and marketing skills and learn to work in a team.
Faculty Coordinators
Dr. Anjali Singh, Dr. Bhakti Panwar, Dr. Vinita, Dr. Meenakshi Sharma (MRU), Dr. J.S. Kadyan (MRU), Dr. Kulbir Kaur Bhatti
